LE BONHEUR

Le Bonheur takes its name from the French word for happiness, and the idea runs right through the brand, down to a tagline that promises the scent of happiness around you at every spray. This Saudi house has a branch in Makkah, welcomes enquiries from distributors abroad, and describes its style as an oriental spirit with touches from around the world.
Its catalogue only goes back to 2024, yet more than 40 perfumes are already on offer for men, women and unisex wear, in 100 ml bottles plus a discovery set. Black Cavalier, Asturi, Reine d’Or, Amberion, So Wild and Nightly are the main families, shaped by florals, woods, amber and oriental accords. VI, Surge and The Story Sport count among the better-known releases. Perfumers linked to the house include Lucas Sieuzac and Jordi Fernández.