RIIFFS PERFUMES

Riiffs launched in 2018 from Dubai. The brand is new. The family behind it is not. Moreover, the Attarwala Group has been in perfumery since 1925. That is four generations. The great-grandfather started selling attars from a basket on the streets of Mumbai. Furthermore, the group now operates ACO Perfumes and Cosmetics, one of Asia’s largest perfume manufacturing facilities with over 25 production lines. Nusuk, another brand we carry at Oudora, comes from the same family. Consequently, the manufacturing muscle behind Riiffs is serious. However, the compositions follow the familiar Arabic model. Recognisable niche DNA. Accessible prices. 88 fragrances in eight years across 105 countries. As a result, Riiffs delivers volume-backed quality rather than artisan exclusivity. The bottles project well and the pricing stays fair. That is the honest value. Explore Riiffs at Oudora.