Arabiyat Sugar Collection

Arabiyat Sugar Collection by Arabiyat Prestige Launched in 2025 by UAE-based My Perfumes, the Arabiyat Sugar Collection is a line of 15 gourmand fragrances created specifically for Gen Z and younger consumers. The collection debuted at Beauty World Middle East in October 2025 and was developed in collaboration with three major fragrance houses—Givaudan, Technicoflor, and Iberchem—featuring 12 master perfumers including Guillaume Flavigny, Lucas Sieuzac, and Ana Gomez. Each fragrance is inspired by desserts and sweet treats, with offerings like Dulce de Leche, Matcha Latte, Strawberry Tres Leches, and French Vanilla Latte among others. The collection went viral before its official launch, with pre-orders secured globally.